What makes Infographics so effective?

Infographics have become popular over the last few years. As the web becomes increasingly visual, and people want to absorb information quickly they are a great way of visualising facts and data. They are also more likely to be shared on social media than a text...

What is neuromarketing?

Over the last few decades science has learned more about the workings of our brains than in all of previous recorded history. Therefore its not surprising that market research has been influenced by this revolution. Neuromarketing is perhaps a misnomer: its not so...

Will Wearables Become Useful For Market Research?

Market researchers have a long history of using biometric measurements, such as heart rate and skin conductance, to get moment-by-moment readings of how consumers respond to things like TV ads and other commercial messages. However one of the downsides to this is the...

The 7 Main Benefits of Neuromarketing Research

Why go to the extra trouble, expensive and complexity of conducting Neuromarketing research? Why not just using one of the traditional marketing research methods like surveys or focus groups? I’ve been working in the Neuromarketing industry for around 15 years now and...

Decoding the Irrational Consumer

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioural economics, eye-tracking, implicit response measures, and facial coding can measure and illuminate...