Neuro Content Optimisation
Welcome to my site. My work involves advising on improving content (ads, websites, product designs) using insights from neuroscience, psychology and behavioural economics.
Here you can read a selection of my articles on these subjects. You can also read about my books, including a couple of excerpts.
MY LATEST BOOK
An introduction to Neuromarketing, the ideas behind it and the different technologies it uses.