Neuro Content Optimisation

Welcome to my site. My work involves advising on improving content (ads, websites, product designs) using insights from neuroscience, psychology and behavioural economics.

Here you can read a selection of my articles on these subjects. You can also read about my books, including a couple of excerpts.

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Insights from the mind sciences into how to create more effective designs. Useful for designers, marketers or anyone creating images for the web.



‘Pre-suasion’ by Robert Cialdini

In 2004 Rolling Stone magazine celebrated 50 years of rock n roll with a list of the top 500 songs from the era. Their top two were ‘Like a rolling stone’ by Bob Dylan, and ‘I can’t get no satisfaction’ by the rolling stones. A corporate publishing version of the fact... read more

Book formats I love

Aside from the pleasure of reading, books themselves, as objects, have their own pleasures. I find it strange how differently I feel about different formats of books. For example, I generally prefer paperbacks over hardbacks. I don’t mind hardbacks if they are... read more

Why computers will never simulate the human brain

A summary of ‘The Relativistic Brain: How it works and why it cannot be simulated by a Turing Machine’, by Ronald Cicurel and Miguel A.L. Nicolelis “I strongly suspect our brains are analogue rather than digital. I think it would be rather surprising if it turned out... read more