Neuro Content Optimisation

Welcome to my site. My work involves advising on improving content (ads, websites, product designs) using insights from neuroscience, psychology and behavioural economics.

Here you can read a selection of my articles on these subjects. You can also read about my books, including a couple of excerpts.

Connect with Darren:

MY LATEST BOOK

DecodingIrrationalConsumerCover

An introduction to Neuromarketing, the ideas behind it and the different technologies it uses.

LEARN MORE

THE LATEST POSTS FROM DARREN’S BLOG

What makes Infographics so effective?

Infographics have become popular over the last few years. As the web becomes increasingly visual, and people want to absorb information quickly they are a great way of visualising facts and data. They are also more likely to be shared on social media than a text... read more

What is neuromarketing?

Over the last few decades science has learned more about the workings of our brains than in all of previous recorded history. Therefore its not surprising that market research has been influenced by this revolution. Neuromarketing is perhaps a misnomer: its not so... read more

Will Wearables Become Useful For Market Research?

Market researchers have a long history of using biometric measurements, such as heart rate and skin conductance, to get moment-by-moment readings of how consumers respond to things like TV ads and other commercial messages. However one of the downsides to this is the... read more