Neuro Content Optimisation

Welcome to my site. My work involves advising on improving content (ads, websites, product designs) using insights from neuroscience, psychology and behavioural economics.

Here you can read a selection of my articles on these subjects. You can also read about my books, including a couple of excerpts.

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MY LATEST BOOK

DecodingIrrationalConsumerCover

An introduction to Neuromarketing, the ideas behind it and the different technologies it uses.

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THE LATEST POSTS FROM DARREN’S BLOG

Do artistic masterpieces really exist?

I was recently looking around Europe’s largest bookshop: Waterstones in Piccadilly, London. It’s a spacious, six-story old art-deco building, housing nearly a quarter-of a million books. Looking around a large real-life bookshop is an increasingly rare pleasure; so... read more

3 hidden neuroscience tricks behind Instagram’s new logo

3 hidden neuroscience tricks behind Instagram’s new logo Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our... read more

What makes Infographics so effective?

Infographics have become popular over the last few years. As the web becomes increasingly visual, and people want to absorb information quickly they are a great way of visualising facts and data. They are also more likely to be shared on social media than a text... read more