‘Pre-suasion’ by Robert Cialdini

In 2004 Rolling Stone magazine celebrated 50 years of rock n roll with a list of the top 500 songs from the era. Their top two were ‘Like a rolling stone’ by Bob Dylan, and ‘I can’t get no satisfaction’ by the rolling stones. A corporate publishing version of the fact...

Why computers will never simulate the human brain

A summary of ‘The Relativistic Brain: How it works and why it cannot be simulated by a Turing Machine’, by Ronald Cicurel and Miguel A.L. Nicolelis “I strongly suspect our brains are analogue rather than digital. I think it would be rather surprising if it turned out...

Review of ‘You are not a gadget’ by Jaron Lanier

A few years ago the technology commentator Kevin Kelly published an interesting book called ‘New Rules for the new economy’ which argued that the internet has brought in new economic rules which trump the old foundation of our economy: scarcity. Through its ability to...