May 14, 2017
In 2004 Rolling Stone magazine celebrated 50 years of rock n roll with a list of the top 500 songs from the era. Their top two were ‘Like a rolling stone’ by Bob Dylan, and ‘I can’t get no satisfaction’ by the rolling stones. A corporate publishing version of the fact... read more
Apr 28, 2017
Aside from the pleasure of reading, books themselves, as objects, have their own pleasures. I find it strange how differently I feel about different formats of books. For example, I generally prefer paperbacks over hardbacks. I don’t mind hardbacks if they are... read more
Mar 18, 2017
A summary of ‘The Relativistic Brain: How it works and why it cannot be simulated by a Turing Machine’, by Ronald Cicurel and Miguel A.L. Nicolelis “I strongly suspect our brains are analogue rather than digital. I think it would be rather surprising if it turned out... read more
Sep 17, 2016
I was recently looking around Europe’s largest bookshop: Waterstones in Piccadilly, London. It’s a spacious, six-story old art-deco building, housing nearly a quarter-of a million books. Looking around a large real-life bookshop is an increasingly rare pleasure; so... read more
Sep 16, 2016
3 hidden neuroscience tricks behind Instagram’s new logo Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our... read more
Aug 20, 2015
Infographics have become popular over the last few years. As the web becomes increasingly visual, and people want to absorb information quickly they are a great way of visualising facts and data. They are also more likely to be shared on social media than a text... read more
Aug 15, 2015
Over the last few decades science has learned more about the workings of our brains than in all of previous recorded history. Therefore its not surprising that market research has been influenced by this revolution. Neuromarketing is perhaps a misnomer: its not so... read more
Aug 10, 2015
Market researchers have a long history of using biometric measurements, such as heart rate and skin conductance, to get moment-by-moment readings of how consumers respond to things like TV ads and other commercial messages. However one of the downsides to this is the... read more
Aug 4, 2015
Why go to the extra trouble, expensive and complexity of conducting Neuromarketing research? Why not just using one of the traditional marketing research methods like surveys or focus groups? I’ve been working in the Neuromarketing industry for around 15 years now and... read more
Jan 1, 2014
We are used to thinking in words, and how they can help us think, but don’t we also think in images? Don’t images act as important metaphors for the various ideas we come across in our daily lives? Can’t they both extend and constrain the range of... read more
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