Why computers will never simulate the human brain

A summary of ‘The Relativistic Brain: How it works and why it cannot be simulated by a Turing Machine’, by Ronald Cicurel and Miguel A.L. Nicolelis “I strongly suspect our brains are analogue rather than digital. I think it would be rather surprising if it turned out... read more

Do artistic masterpieces really exist?

I was recently looking around Europe’s largest bookshop: Waterstones in Piccadilly, London. It’s a spacious, six-story old art-deco building, housing nearly a quarter-of a million books. Looking around a large real-life bookshop is an increasingly rare pleasure; so... read more

3 hidden neuroscience tricks behind Instagram’s new logo

3 hidden neuroscience tricks behind Instagram’s new logo Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our... read more

What makes Infographics so effective?

Infographics have become popular over the last few years. As the web becomes increasingly visual, and people want to absorb information quickly they are a great way of visualising facts and data. They are also more likely to be shared on social media than a text... read more

What is neuromarketing?

Over the last few decades science has learned more about the workings of our brains than in all of previous recorded history. Therefore its not surprising that market research has been influenced by this revolution. Neuromarketing is perhaps a misnomer: its not so... read more

Will Wearables Become Useful For Market Research?

Market researchers have a long history of using biometric measurements, such as heart rate and skin conductance, to get moment-by-moment readings of how consumers respond to things like TV ads and other commercial messages. However one of the downsides to this is the... read more

The 7 Main Benefits of Neuromarketing Research

Why go to the extra trouble, expensive and complexity of conducting Neuromarketing research? Why not just using one of the traditional marketing research methods like surveys or focus groups? I’ve been working in the Neuromarketing industry for around 15 years now and... read more

The grid, the fractal and the blot

We are used to thinking in words, and how they can help us think, but don’t we also think in images? Don’t images act as important metaphors for the various ideas we come across in our daily lives? Can’t they both extend and constrain the range of... read more

Some Reflections on Google Glass

Google Glass is a pair of spectacles with computer displays built into the lenses, and a tiny video camera built into the bridge. I’m sure Google would love the public to adopt them, en masse, as the new way of interacting with the Internet, as it would enable them to... read more

The post-PC era

Ever since personal computers appeared in the late 1970s, the trend has been towards greater personalisation and ease of use. To begin with, the innovations were slow to come. The graphical user interface, first popularised by apple, then Microsoft (with windows), and... read more