Home - Darren Bridger

Neuro Content Optimisation

Welcome to my site. My work involves advising on improving content (ads, websites, product designs) using insights from neuroscience, psychology and behavioural economics.

Here you can read a selection of my articles on these subjects. You can also read about my books, including a couple of excerpts.

MY LATEST BOOK

Insights from the mind sciences into how to create more effective designs. Useful for designers, marketers or anyone creating images for the web.

Learn more

THE LATEST POSTS FROM DARREN’S BLOG

The Dawn of AI Writing: Exploring the Potential and Limitations of Chat GPT and Its Impact on Human Writing

March 6, 2023

5 min read

Chat GPT feels like the dawn of AI and it’s both more mundane and yet more shocking than expected. More mundane because it’s not doing anything unfamiliar: it’s not teaching us anything new, it’s just doing something very common that Humans can already do: write. More shocking because it’s showing…

Could the next Nintendo console have biometric sensors?

January 8, 2023

2 min read

Video games are big business, and Nintendo are one of the industry’s leading brands, yet they like to do things differently. Nintendo tend to make their games consoles a little more innovative than the competition. Whereas their competition adopts the fastest and most impressive microchip tech, Nintendo often use a…

My top ten self-improvement books

December 31, 2022

6 min read

There are now thousands of self-improvement books out there, many of them just repeating the same ideas. Here are my top ten favourite books that I’ve read in this genre. Each one has practical techniques that actually work. Most of them also cover a distinct area (i.e. I haven’t picked…