Will Wearables Become Useful For Market Research?

Market researchers have a long history of using biometric measurements, such as heart rate and skin conductance, to get moment-by-moment readings of how consumers respond to things like TV ads and other commercial messages. However one of the downsides to this is the...

Some Reflections on Google Glass

Google Glass is a pair of spectacles with computer displays built into the lenses, and a tiny video camera built into the bridge. I’m sure Google would love the public to adopt them, en masse, as the new way of interacting with the Internet, as it would enable them to...

The post-PC era

Ever since personal computers appeared in the late 1970s, the trend has been towards greater personalisation and ease of use. To begin with, the innovations were slow to come. The graphical user interface, first popularised by apple, then Microsoft (with windows), and...

Review of the Amazon Kindle

I love books, I read lots of them and tend to buy even more of them  (a disparity that is resulting in an ever increasing backlog of unread books!). There are physical aspects to books that I love. They are pleasing to hold, and they feel natural to hold and flick...

Review of ‘transcendent man’ (2011)

Transcendent man begins with a shot of travelling through space, stars wizzing past, heading towards a bright light. A voice-over begins to meditate on our mortality and how our acceptance of it is really just a form of denial. Death, claims the voice, represents a...