‘Pre-suasion’ by Robert Cialdini

In 2004 Rolling Stone magazine celebrated 50 years of rock n roll with a list of the top 500 songs from the era. Their top two were ‘Like a rolling stone’ by Bob Dylan, and ‘I can’t get no satisfaction’ by the rolling stones. A corporate publishing version of the fact...

Book formats I love

Aside from the pleasure of reading, books themselves, as objects, have their own pleasures. I find it strange how differently I feel about different formats of books. For example, I generally prefer paperbacks over hardbacks. I don’t mind hardbacks if they are...

Why computers will never simulate the human brain

A summary of ‘The Relativistic Brain: How it works and why it cannot be simulated by a Turing Machine’, by Ronald Cicurel and Miguel A.L. Nicolelis “I strongly suspect our brains are analogue rather than digital. I think it would be rather surprising if it turned out...

Do artistic masterpieces really exist?

I was recently looking around Europe’s largest bookshop: Waterstones in Piccadilly, London. It’s a spacious, six-story old art-deco building, housing nearly a quarter-of a million books. Looking around a large real-life bookshop is an increasingly rare pleasure; so...

3 hidden neuroscience tricks behind Instagram’s new logo

3 hidden neuroscience tricks behind Instagram’s new logo Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our...

What makes Infographics so effective?

Infographics have become popular over the last few years. As the web becomes increasingly visual, and people want to absorb information quickly they are a great way of visualising facts and data. They are also more likely to be shared on social media than a text...