Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Decoding the Irrational Consumer
Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioural economics, eye-tracking, implicit response measures, and facial coding can measure and illuminate these irrational drives. However, whilst there are many books on this subject, none cover all these techniques and the key theories in a way that helps marketers become neuroliterate. Decoding the Irrational Consumer equips marketers and researchers with an understanding of each neuromarketing tool, its relative strengths and weaknesses, and how to use it to generate consumer insights.
Decoding the Irrational Consumer demonstrates how to interpret data and turn it into actionable insights. It explains the pros and cons of each data-source, and when to use them. Finally, it explains when and how data from different sources can be combined. By reading this book, practitioners will have all the key conceptual and theoretical tools to take control of understanding subconscious responses. From briefing the data-processing people, to conferring with neuroscientists and technicians, they will be in the best position to glean practical insights from the data.
Boost Your Memory
Do you wish you could find ways to improve your memory? Perhaps you’re always forgetting anniversaries need to improve your exam performance or simply want some tips for keeping your brain supple as you get older. In this book I provide a comprehensive explanation of every strategy and technique that can help you boost your memory (and bust a few myths about things that won’t help!). The brain training exercises included will help you make and store new memories effectively and rearrange your existing memories for more effective recall. Discover:
- Brilliant techniques for remembering names and faces
- Great ideas for recalling lists – no more writing reminders on the back of your hand
- How to ensure you never forget where you parked the car or lose your keys again
- How eating well, exercising and certain (but not all!) supplements can help keep your brain in tip-top shape
- Why its never too late to learn new information, from skills for work, to languages
- Amazing memory party tricks
- How to memorise all your computer/Internet passwords
- The 300-year old system that will enable you to store vast amounts of information in your memory.
Think Smart, Act Smart (‘Get It Done’ in US and Canada)
Think Smart, Act Smart (called ‘Get it Done’ in US and Canada)
This is a compact book with loads of techniques to help improve your decision-making. Learn how to focus your mind, solve everyday problems, make the right decisions, and really get things done – with the help of a whole new range of thinking strategies. Use your brain as the all-purpose tool it was always meant to be – a tool for living.
- Learn how to get things done more effectively – from initial analysis to final action
- Sharpen your mind – banish distraction and irrelevance and achieve laser-like focus when you need it
- Think your way through any problem or dilemma confidently and creatively, no matter how complex or confusing
- Master the art of beating stress when working under pressure, so your thinking is calm and right ‘on-the-button’
- Do more work in less time by using your brain more effectively
The Soul of the New Consumer
“This is such an enjoyable, important and timely book. Required reading.”
– Tim Waterstone, Management Today
“The Soul of the New Consumer is likely to shape the marketing messages you see, hear and read in the first years of the new century. For anyone in the business of sending those messages, it’s an enlightening and compelling guide.”
– BookPage, US – March 2000
(Various international editions)
My first book, co-authored with David Lewis, was released in 2000. It covers trends in consumer behaviour driven by, in part, the emergence of the Internet. Published in six languages.