‘Pre-suasion’ by Robert Cialdini

In 2004 Rolling Stone magazine celebrated 50 years of rock n roll with a list of the top 500 songs from the era. Their top two were ‘Like a rolling stone’ by Bob Dylan, and ‘I can’t get no satisfaction’ by the rolling stones. A corporate publishing version of the fact...

Lost Languages

There are currently between six and seven thousand languages in the world, but some linguists have estimated by the end of this century up to half of them will be lost. Why? Well, for one thing, the spread of the Internet, global trade and mass media enable...