‘Pre-suasion’ by Robert Cialdini

In 2004 Rolling Stone magazine celebrated 50 years of rock n roll with a list of the top 500 songs from the era. Their top two were ‘Like a rolling stone’ by Bob Dylan, and ‘I can’t get no satisfaction’ by the rolling stones. A corporate publishing version of the fact...

3 hidden neuroscience tricks behind Instagram’s new logo

3 hidden neuroscience tricks behind Instagram’s new logo Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run as it uses some clever neuroscience tricks to appeal to our...

What makes Infographics so effective?

Infographics have become popular over the last few years. As the web becomes increasingly visual, and people want to absorb information quickly they are a great way of visualising facts and data. They are also more likely to be shared on social media than a text...

What is neuromarketing?

Over the last few decades science has learned more about the workings of our brains than in all of previous recorded history. Therefore its not surprising that market research has been influenced by this revolution. Neuromarketing is perhaps a misnomer: its not so...

Will Wearables Become Useful For Market Research?

Market researchers have a long history of using biometric measurements, such as heart rate and skin conductance, to get moment-by-moment readings of how consumers respond to things like TV ads and other commercial messages. However one of the downsides to this is the...