Decoding the Irrational Consumer

Marketers increasingly understand that consumer decisions are often irrational, emotional and subconscious. A new generation of research tools, including behavioural economics, eye-tracking, implicit response measures, and facial coding can measure and illuminate...
Boost Your Memory

Boost Your Memory

Do you wish you could find ways to improve your memory? Perhaps you’re always forgetting anniversaries need to improve your exam performance or simply want some tips for keeping your brain supple as you get older. In this book I provide a comprehensive...
The Soul of the New Consumer

The Soul of the New Consumer

“This is such an enjoyable, important and timely book. Required reading.” – Tim Waterstone, Management Today “The Soul of the New Consumer is likely to shape the marketing messages you see, hear and read in the first years of the new century. For anyone in...